James Keller

The iPad Has Been Unveiled - Now What?

smallsociety:

As a veteran of agency life, I can say that being an iPhone™ OS-driven agency brings with it a unique set of hurdles - namely, that we have hitched our wagon to Apple’s pace of innovation, which includes newly accessible features with every new release of the OS, and sometimes, like yesterday, a whole new device.

As with all great things in life, this pace of innovation is the thing that gets us up and into the office each morning, but at the same time, it presents the most formidable challenges - creating the need for both our little business, and our client’s businesses, to stay nimble, aware and enthusiastic.

Getting Comfy with Our New Tools

Now that we have finally emerged from the post-launch haze, the Small Society team has downloaded the new Software Development Kit (SDK), the new Human Interface Guidelines (HIG), and run our existing apps through the paces in the iPad simulator.

We are taking a hard look at how well our apps will scale, and which of our clients might benefit from making custom iPad™ experiences.  Of note, we are under NDA with Apple, as are all developers - so we can only say so much about  what the future holds - but we wanted to share with you our thoughts around what details are already in the public realm.

While technically all iPhone apps will work “out of the box” on the iPad, that does not mean that most apps will look great, or even make sense when blown up to twice their natural size on a new device.

iPhone Apps Will Work Out of the Box, But is That a Good Thing?

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